Walmart patented a system of 3D models of fruits and vegetables for online shopping


Walmart patented a system of 3D models of fruits and vegetables for online shopping

02/18/2020

Three-dimensional images will create the effect of presence and increase the attractiveness of online purchase of fruits and vegetables.

The Walmart retail chain (USA) patented the Fresh Online Experience (FOE) system with 3D models of fruits and vegetables for online shopping. All data for the FOE will be collected by store employees.

According to company representatives, three-dimensional images will create the effect of presence and increase the attractiveness of buying fruits and vegetables over the Internet.

If the product does not suit the buyer, the customer can refuse it. Moreover, the number of failures from one client is limited. The order can be obtained at a special pickup point or arrange courier delivery, reports FruitNews.

Walmart is now using stock images of fresh fruits and vegetables. According to a Nielsen study, in 10 years, 60% of families will switch to online shopping. In this regard, leading retailers are making changes to their business models.

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