Strawberry Farmhouse – Japan Experience

Strawberry Farmhouse – Japan Experience


Visitor picking berries is the shortest food chain that allows farmers to reduce costs.

Inviting guests to pick strawberry (strawberry) strawberries has long been popular in Japan, now one of the farms has made some adjustments in accordance with fashion trends. This is explained by AgroXXI with reference to

Shimonta, located in Hamamatsu, Shizuoka Prefecture, Japan, operates a large greenhouse where strawberry picking events are held and it is possible to process sweet berries into ice cream on the spot.

It is said that originally strawberry garden came from the Netherlands to Japan in the 1830s.

Then, between 1965 and 1970, the country was a real boom of strawberry agrotourism.

Tsuyoshi Tanabe, Shimonta’s CEO, explains the reason for the success: picking berries by visiting tourists is the shortest food chain that allows farmers to reduce costs.

See also: Unique fruits of Japan or how to sell one strawberry for $ 500

In addition, strawberry farms received some financial support from the government under the Basic Law on Food, Agriculture, and Rural Affairs, adopted in 1999.

As a result, some farmers focused only on strawberry agrotourism.

In Shizuoka Prefecture alone, there are about 70 such households.

Shimonta Farm grows strawberry garden in a sustainable and environmentally friendly environment with an emphasis on modern requirements of “environmental consumption”. Thus, a machine is installed in the greenhouse that generates CO2 from the exhaust gases of the boiler, for better plant growth and at the same time to reduce greenhouse gas emissions.

Another tribute to sustainable production is the culinary compartment at the farm, where non-productive berries arrive. Strawberries that are too small or deformed are difficult to sell, but with a frozen dessert (gelato) it’s quite possible to replenish the budget in the hot summer months.

The third feature is the use of coconut peat instead of mineral wool, which is difficult to dispose of. True, with coconut peat, everything was not easy.

“It’s hard to get good quality coconut peat in Japan,” says Tsuyoshi Tanabe. – Coconut peat produced in Sri Lanka dominates the Japanese market for historical reasons, but its quality is poor. We also used to take this cheap coconut peat, but it did not give good drainage, and root rot arose. After we suffered damage due to strawberry diseases, I changed the supplier company. Now we pay more for the substrate, but the quality of the new generation coconut peat is much earlier than I expected. Thus, the costs paid off. ”

The topic of agritourism will be considered at the upcoming National Conference “Apricot Business in Tajikistan: Production, Processing and Marketing Efficiency”, which will be held on March 18, 2020 in the city of Guliston (Sughd Region, Republic of Tajikistan). The conference program can be found here.


Key news and analysis of the fruit and vegetable market on Facebook and Telegram


Using the materials of the site is free if there is a direct, open to search engines, hyperlink to a specific publication of the analytical platform