South Africa increases raisin exports to the UK thanks to COVID-19


South Africa increases raisin exports to the UK thanks to COVID-19

06/02/2020

As of April 2020, exports of South African raisins to the British market grew by 46% compared to the same period last year.

South Africa this year significantly increased the supply of raisins to the UK market, reports Fruitnet. So, as of April 2020, exports of South African raisins to the British market grew by 46% compared to the same period last year. At the same time, one of the key reasons for the increase in supply is the consequences of the COVID-19 pandemic in the UK. In general, this year, South Africa, according to Raisins South Africa, will increase the export of raisins in all directions by 8% to 64.6 thousand tons compared to 2019.

“Retail performance is pretty optimistic right now, and the current situation is definitely having a positive effect on the sector due to growing demand for home baked goods and snack foods,” said Ferdy Botha, head of Raisins South Africa, a group of about 700 raisin producers in South Africa, “This is due to the fact that consumers are now paying attention to healthy, affordable, versatile products that can be stored for a long time, and raisins just fit these criteria.”

See also: Tajikistan has a chance to partially replace China and Iran in the world market of nuts and dried fruits

A recent study by the National Trade Association of Dried Fruits in the United Kingdom shows that more than a third (37%) of consumers in the UK have a snack 2-3 times a day, while the other 25% do so more often. Moreover, in 34% of cases, the main reason for a pulse snack is boredom, and during a pandemic, these indicators are likely to increase further.

The association’s statement stated: “Consumption of snack foods is increasing, so now there is a growing need to provide consumers with a product that will not only satisfy their hunger, but also help maintain a healthy lifestyle and reduce the risk of disease.”

Vittorio Friedmann, a spokesman for the British company Voicevale Group, expects an even greater increase in demand for raisins if the economic situation goes into a recession. “British producers of cereal mixes and snacks will be forced to cut budgets, and, therefore, increase the share of cheaper ingredients, such as raisins.”

A similar opinion is shared by Marcus Welch, managing director of Ozgur Foods, who says that according to their data, the demand for dried fruits in retail has grown by 60% since the pandemic.

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