Rabobank: global blueberry consumption will skyrocket

Rabobank’s fresh products report predicts a steady increase in global fresh blueberry exports in the coming years.

Agrobanking experts at Rabobank note that global fresh blueberry exports are likely to grow steadily over the next few years as regions with growing consumption continue to develop across the world, EastFruit reports, citing Fruitnet.

In a report released the day before, Rabobank emphasizes that companies are “being pushed towards increased productivity and efficiency, and the ability to consistently deliver high-quality fruit.”

The improved varieties are expected to play an increasingly significant role in growing regions that are concentrated in the Americas. However, the Asia-Pacific region is rapidly expanding with South America and new growing regions in Europe, Africa and Asia.

“We expect global exports to reach almost 900,000 tonnes in 2025/26, of which more than 70% will come from the top five exporting countries: Peru, Chile, Canada, Mexico and Spain / Morocco,” said David Magagna. Senior Analyst, Fresh Food Market, Rabobank North America.

Expanding global demand

Over the past decade, global blueberry exports have grown at a CAGR of about 11%.

International shipments and availability have skyrocketed over the past decade, fueled by, according to Rabobank, “increased production by new players in the industry such as Peru, Mexico, Morocco, South Africa and China, which complement existing shipments from the US, Chile, Argentina and local deliveries from Europe “.

Since the 2019/20 season, Peru has become the world’s largest exporter of fresh blueberries, and Chile is currently the world’s second largest exporter of this berry.

“Both Chile and Peru have excellent market access with duty-free access to China, Europe and the United States. These countries are well positioned to benefit from growing global demand, ”explained Gonzalo Salinas, Senior Fresh Food Analyst at Rabobank in South America.

The changing landscape of consumption

In terms of consumption, the United States and Canada together still absorb the largest volume of blueberries, but Europe is currently the main source of demand growth. Likewise, China leads the consumption of blueberries in Asia thanks to increased local and import supplies. The demand landscape is changing from a focus on North America to other growing consumers around the world.

Improved varieties will play a key role in growing regions

According to the authors of the report, as the market becomes more competitive and consumers more demanding, consistent quality becomes vital to seize growth opportunities.

“Breeding companies are working on varieties to meet different market and consumer needs, with a focus on taste, shelf life and shelf life to attract more consumers and increase retail sales. Farmers will benefit from focusing on higher resource efficiency, higher yields and a shift to automated harvesting systems, ”Magania said.

The blueberry sector requires efficient growers, packers and shippers in all growing regions, as well as reliable partners to build effective marketing chains. Post-harvest rework is still needed to deliver higher quality products to distant markets.

“With increasing delays at various ports around the world, logistics and delivery of fruit with a longer post-harvest quality period is imperative,” concluded Salinas.