Medlar or Japanese plum – an interesting and promising niche fruit (video)


Medlar or Japanese plum – an interesting and promising niche fruit (video)

06/05/2020

Medlar – a subtropical plant that blooms in December

This delicious and healthy fruit is often confused with hawthorn. But this is not hawthorn at all, although they are relatives. EastFruit has prepared a short video for you about this interesting, healthy and tasty product.

You can watch the video here.

The Russian-speaking population of Central Asia calls it “the boyar” and is very mistaken, because these are different fruits. Accordingly, the names of the dulon, dulon or dolna – this is a derivative of the Persian name Dullonia (“do”, means “two”, “bosom” means “nest”, that is, it turns out to be “bipartite”) and this is also “hawthorn”, but loquat – it is a different product and a different plant.

Unlike hawthorn, medlar is a subtropical plant that blooms in December. This creates a risk of flowers freezing at temperatures below minus 5. But the hawthorn (glod), on the contrary, is not afraid of cold weather and grows in mountain zones, in continental and temperate climates. Therefore, it can often be found on sale, for example, on the mountain passes of Tajikistan.

In Italy, this fruit is called nespolo, nispero (nispero) in China – pipa, and in English, usually, loquat (lokvit, lokva), in Israel – bob or nib. The name Azarole Thorn, Lazzerolo and Azzarolo is also found. However, most often in the countries of the former Soviet Union this fruit is called medlar (medlar) or Japanese plum.

If hawthorn in Georgia is sold at retail for $ 1 per kg, then medlar is five times more expensive! Israel is a fairly large exporter of medlar. Medlar is also exported by Spain – 60% of medlar grown in Andalusia is exported to Italy.

Medlar easily deteriorates and does not tolerate transportation. Therefore, it is less popular in northern Europe, as it simply did not reach before. But while providing a “cold chain” and appropriate packaging, it is even exported from Australia!

The sweet and sour taste of medlar can be described as a blend of apple, peach and apricot – it is usually consumed fresh. Also, medlar goes to jam, is used as a filling for pies and in alcoholic tinctures. Try a medlar smoothie in combination with herbs (such as spinach) – this is very tasty and healthy.

Medlar is a dietary product. The fruits of the medlar fruit are low-calorie, chemically similar to apples, rich in pectin and fiber, and are an excellent source of vitamin A and phenolic flavonoid antioxidants; also contain potassium, some B vitamins and vitamin C.

See also: Grape leaf as a business or how much money brings dolma?

Medlar has been known for over a thousand years in Japan and China. From there she went to other countries and took root very well in the Mediterranean, the Middle East and the Caucasus. It is grown both for commercial purposes, that is, for the production of tasty and healthy fruits, it is also used in landscape design.

The fruit is subtropical, so in Ukraine or Moldova it can only be grown at home or in a greenhouse, but in Central Asia and the Caucasus it grows and bears fruit well. The range of Japanese medlar as a whole coincides with the areas of albition, persimmon and fig.

Medlar (Eriobotrya japonica – in Latin), is an evergreen tree or shrub of the subfamily “Apple” of the family “Pink” (Rosaceae). Because the tree is self-pollinated, so a single plant planted in the garden will give a good harvest.

The season begins immediately after the winter cold in March, and the peak of sales occurs in May-June, depending on the region of cultivation. The wholesale price for this season in Italy ranged from 3.5 euros per kg in March to 1.5 euros from mid-April to late May.

So far, medlar is not very well-known and popular, and confusion with a much less tasty boyar is harmful, but as a niche product it can be very interesting. Work with the consumer, the right packaging, plus well-established logistics will help ensure success – everything is in your hands!

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