Fruit inflation – why have fruit prices in Georgia soared over the year?


Fruit inflation – why have fruit prices in Georgia soared over the year?

07/06/2020

Over the year, average retail fruit prices in Tbilisi, according to a retail audit, rose 37%.

The audit of fruit and vegetable departments of supermarkets in Ukraine, Uzbekistan, Moldova, Georgia and Tajikistan, conducted on June 30, 2020 by the EastFruit team, is a very convenient tool for comparing retail prices of fruits and vegetables.

Since the audit was conducted in Tbilisi on the same date as a year earlier, and in the same retail chains, the price comparison turned out to be quite accurate.

In general, over the year, average retail fruit prices in Tbilisi, according to a retail audit, increased by 37%. This is the most significant price increase among all the cities in the region in which the audit was conducted.

As in most other countries, the largest price increase was for apple, which rose in price in Tbilisi by 71% per year. The main reason is a sharp decline in apple production in Georgia in 2019, as well as an increase in consumption due to coronavirus in Europe, which led to an increase in apple prices in all countries of the region.

In second place in terms of price growth was peach and nectarine. Prices for these fruits rose by 48% per year, which did not prevent the Georgian peach from being almost the cheapest in the region. Consumers in the Georgian capital paid less for peaches than consumers in Chisinau, Tashkent, and Dushanbe, not to mention Kiev and the Dnieper. Only in Khujand (Tajikistan) were peach prices comparable with prices in Tbilisi.

All the main types of berries – strawberries (strawberries), raspberries and blueberries, rose by an average of 35% over the year in Georgia. Interestingly, despite the fact that Georgian blueberries were the cheapest in the region, when sold in bulk, retail prices were relatively high. In particular, in Chisinau supermarkets, one could buy blueberries much cheaper than in Tbilisi.

Georgian watermelon in retail rose in price compared with the end of June 2019 by 27%, but remained the most affordable fruit for Georgian consumers.

Well, the smallest increase in prices for bananas is only 8% per year. If we take into account that the Georgian lari devalued for the year a little more than by 9%, then banana prices in dollars were even lower than a year earlier.

Full results of the retail audit of fruit and vegetable departments of supermarkets on the quality of departments and services, the quality of fruits and vegetables, assortment and prices, as well as in the context of individual chains, expect in the near future.

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