Closing markets during the fresh berry season will lead to a critical situation in the industry – opinion


Closing markets during the fresh berry season will lead to a critical situation in the industry – opinion

03/26/2020

In sales of berries, supermarkets in Ukraine account for less than 3% of sales of such fresh produce

Closing markets in the season of fresh berries entering the market will be a disaster for the fresh berry business in Ukraine. This was during the first web-conference “How are agribusiness rules changing due to the Covid-19 pandemic and quarantine” organized by Agromedia Agency SAPIENZA, said Andrei Yarmak, economist at the UN Food and Agriculture Organization (FAO) Investment Department, writes SEEDS.

“I believe that the wholesale and retail markets should work, and for Ukraine it is critically important so that we do not leave the country without food.

The same restrictions that exist in supermarket chains can be applied to markets, you can increase the distance between sellers, limit the number of people in the market, “says Andrei Yarmak.

See also: Andrey Yarmak: reduction in incomes will negatively affect food sales

In addition, the expert advised a balanced approach to the experience of other countries in this matter, since in each country the number of products sold in such markets is significantly different.

“In the United States, 1% of food products are sold at farmer’s markets, if not less. Even if you close all of them, nothing will change there. In Ukraine, the opposite is true. Less than 3% of such fresh products are sold in supermarkets. Therefore, closing markets in the season when fresh berries enter the market will be a disaster for the fresh berry business. Especially for small and medium producers, “the FAO economist recalls.

As for the sale of fresh berries in supermarkets, here, according to the expert, Ukrainian producers will have other problems.

“If we talk about fresh produce, then most supermarket chains, if they had such an opportunity, would have closed such departments altogether – most of the chains do not earn money on them.

Why do supermarket chains need fruits and vegetables? If you do not have a high-quality fruit and vegetable department, you will not receive a high-quality rich consumer who will spend money in other departments.

However, vegetable products are a problem for them. Why? It deteriorates, there is a problem with compliance with the requirements of suppliers and so on.

Unfortunately, among Ukrainians there is no culture of consumption of frozen products (in particular berries), so we export it, ”added Andrei Yarmak.

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